UFC 246 Live

UFC 246 Live : Conor McGregor makes his much-hyped return to the Octagon on Saturday, Jan. 18 at 7 p.m. PT when he faces “Cowboy” Donald Cerrone at UFC 246. The welterweight bout is McGregor’s first UFC match in 15 months since he lost via submission to Khabib Nurmagomedov in October 2018.

Thanks to prolific trash talk and a stellar 21-4 mixed martial arts record, McGregor gins up interest every time he fights. Big names come and go in the UFC, but McGregor has accounted for five of the top six PPV buys in UFC history, according to Tapology.

He’s also a lightning rod outside the Octagon, having been arrested for slapping a phone from a fan’s hand, earning close to $100 million in a boxing match with Floyd Mayweather and even launching his own whiskey brand.

McGregor likes attention, and he’s rewarded handsomely for it.

How to stream UFC 246: McGregor vs. Cowboy

Watching the McGregor vs. Cowboy fight is easy — just not cheap.

ESPN+ has the exclusive rights to the UFC 246 pay-per-view. That means you’re gonna need to sign up and buy the PPV, or if you already subscribe, you’ll have to purchase the PPV, too.

To get you in the door, ESPN is offering a bundle of UFC 246 and an annual ESPN+ subscription for $84.98 for new subscribers. Normally, an annual subscription costs $49.99.

UFC 246 and ESPN+ Annual Plan

If you already have an ESPN+ monthly subscription, you can upgrade to the annual plan for $84.98. Or you can keep your monthly plan and purchase the PPV for $64.99. ESPN+ normally costs $4.99 a month, or $59.88 over 12 monthly payments. If you’re buying UFC 246, you get a year of ESPN+ for $19.99. That means you’d save about $40 if you switch to the annual plan.

The $64.99 additional cost also applies if you have the combo ESPN+, Disney+ and Hulu bundle. That bundle normally costs $12.99 a month.

Streaming via ESPN+ is the only guaranteed way to watch UFC 246: McGregor vs Cowboy. It’s also pretty easy to stream to whatever device you have: ESPN+ plays nicely with Apple TV, Fire TV, Android, Roku, PS4, Xbox One and most smart TVs.

Why is McGregor vs. Cowboy a big deal?

As previously stated, McGregor fights have accounted for five of the six biggest UFC PPVs. Aside from that, McGregor is the former UFC featherweight and lightweight champion. He’s currently the fourth contender to the UFC Men’s Lightweight title. His boxing match vs. Mayweather was the second-biggest PPV in history, with 4 million buys. That trails only Mayweather vs. Manny Pacquiao.

McGregor’s opponent on Saturday, “Cowboy” Cerrone, is 26-13 and the fifth contender to the UFC Men’s Lightweight title. He’s headlined six UFC Fight Nights.

Saturday night’s card also features UFC star Holly Holm (12-5), who shocked the world by handing Ronda Rousey her first career loss back in 2015 at UFC 193.

The fights start Saturday night at 7 p.m. PST. Early prelims start on ESPN+ at 3:15 p.m. PST.

Order UFC 246: McGregor vs Cowboy on ESPN+ here.

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Ryan Craggs is the Director of Content Marketing for Hearst Newspapers. Email him at ryan.craggs@hearst.com.

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